NYDEN, THE NEW AFFORDABLE LUXURY BRAND BY H&M, FOR INFLUENCER GENERATION

9 Janvier 2018

Cet article est reposté depuis Arc Street Journal.

Get hyped, H&M is launching a new 'affordable luxury' label called NYDEN for younger and savvier influencer generation or "tribe leaders". Expected to drop early this year with pop-up events, Nyden will be also the result of collaborations with influencers. The first will be with the artist Doctor Woo, who works on the brand's inaugural menswear collection. The new label 'Nyden' follows the launch

http://www.arcstreet.com/2018/01/nyden-the-new-affordable-luxury-brand-by-h-m-for-influencer-generation.html